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Generalitat de Catalunya

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GT-23. Science, fiction and postmodernity: technocultural metaphors in the new cibersociety (from `I robot´ to `Matrix´)SupraGroup
Towards a new culture?
· Juan Miguel Aguado Terrón
· Pedro Hellín Ortuño
· César San Nicolás Romera

· cyberculture
· communication
· postmodernism
· simulation / simulators
· science-technology-society studies

Links of the Working Group

Working Group Presentation

Research questions

  • Is it possible to speak of a `technosphere´ in the terms of a sociocultural meaning frame that is shared on the basis of a social image of technologies?
  • Why and in which terms the Internet and the newer Information Technologies work as metaphors of man and society? What brings to a `philosophy of postmodern subject´ the media imagery on technology?
  • Beyond the traditional socio-economic connection between science and technology, can be posed in sociocultural terms a correlation between technology and magic? Can we speak of an oniric ground for the technological rationality? Does technology allow to a ?reenchantment of the world (Ritzer, 2000)?
  • Which is the sociocultural base of the connection between new technology environments and the increasing spectacularization of media contents? Do newer technologies re-define the idea of experience?
  • Is it possible to determine, on the basis of the cultural industries? imagery, a specific kind of technological myths?such as interactivity, simulaneity, immediacy, freedom of access? and technological rituals ?game, simulation and substitution??


    The role of media in producing coherence between individual and collective (social) experience has been reinforced by the technological development. Technology has transformed the formats and processes of social communication and, at the same time, it has become a reference matter for their content. The link between the symbolic unvierse and technology appears to be as a constitutive element in modernity. However, in the context of postmodernity, where social subjects blast into fragmentary features and practices, technology loses part of its rationality and becomes a territory of individual and collective mithologies where new kinds of social and community rituals emerge. The old dream of world?s technological reproduction poses its last stage in the technological reproduction of individual experience and, as such, it becomes a philosphy of subject and society.

    Such technosphere has become a symbolic space on the basis of fantasy and market rather than of science and political will. Media and cultural industries constitute the meeting point between market and fantasy. The fulfilling of the technological reproduction of the World seems to come to reality in the shape of spectacle rather than in the form of a political model or a universal science. In a context where technology is spectacle and spectacle is technology, the operation of media in individual and social life goes beyond the frame of informational transactions and constitutes the socio-economic frame through which experience and metaphor become a matter of market.

    The Working Group on Science, Fiction and Postmodernity seeks to pose an open floor to discuss, in the context of society, media and culture, the way in which technology becomes magic and ritual, game and drama, the way, in sum, through which the technological imagery gives meaning to our everyday experiences.

    · Número de la revista Razón y Palabra sobre `La Nueva Sociedad del Espectáculo`