IV Online Congress of the Cybersociety - Forum

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Sports communication expanded

It?s already been demonstrated by professional sporting organisations that using social networking platforms like Twitter and Facebook to give fans a forum for discussion and exchange of information is appreciated by fans, and is beneficial to them. Opening up their official websites to interaction from fans is the next logical step in this progress.

With some questions for the future

It?s difficult to envisage what sort of issues a professional sporting organisation might respond to discussion of on a social networking forum. However it?s possible that just by making information more freely available and trusting their fans to interact on their sites they might actually go a long way to improving their public image. This could actually lead to more interest from sponsors and broadcasting partners.