Work Team F-62: Digitality: rhetoric communication and literary communication against the analog crisis

Work Group description

Many essentials changes have been brought by the digital era in the way of thinking communication. This is not a new thing because the first requirement of every efficient and persuasive communication needs an adaptation to the existing technological means in every historical stage such as oral communication, press invention or the spreading of audiovisual media. In the same way and for Literature, the new media presents a challenge consisting in many unexplored ways long time before about the expectations of the recipients, in aesthetic, emotional and imaginary terms.

The new technological channel not only involves different ways of communication but also means an intensification of the collectivity feeling by creating real social networks that create and share likes, tendencies and opinions immediately. This community is in essence communicative and allows to analyze and to registry the changes to whom wish to communicate with other people in rhetorical or literary terms. The creation, production and reception in the digital environment offer an open horizon to a deeper reflexion about interactivity.

The challenge raised by the digital environment offers new fields of thinking the transformations experimented by the communication. Even we could talk about a concept like 'digitality' to name and explain the features imposed by the channel and for updating ways of creation, community, reception and the spreading of contents in a hard balance with earlier times. We wonder too in which way the new media add characteristics of the previous ones and its influence on the traditional rhetoric and literary discourses.