Topic E - Economy
Work Team E-41: Identity and digital reputation of companies and professionals
Initial questions
May we ignore the e-conversation on the Internet ?
How do we change with the digital competencies?
What conditions must one have to assimilate multiple perspectives and frequent impact on personnal views and attitudes?
Is different the credibility of media on the Internet?
Communication and treatment in socialnetworks, provide or remove reputation and digital prescribers?
What role are playing the mediators for a 2.0, 3.0 web?
Politics of communication in organizations must do a portal of each corporate web?
Do affect the identity of the organization's some participation in digital networks of their representatives?
What kind of actions and conversations prefer the different publics of organizations?
Should a professional service to customers be in a differente sector like in advertising agencies?
Audiences monitoring replaces auditing and ranking of image and reputation?
Taglist
identity, reputação, communication, virtual communities, blogs / photoblogs / videoblogs / podcasts, advertising/marketing, company, media
Work Group description
The effects of our digital practices will generate e-skills but also dysfunction and loss.
Like other experiences must be subject of clear and honest reflections about their opportunities in the risks for organizations and individuals.
Businesses, for example, can use private and personal voices, but they must do so in precise terms that are not harmful for mediators or organizations.
An increasingly communication in open environment could affect in the medium-term on organizational identity. Culture, mission, business projects... can have other possible futures.
The image perceived by publics of organizations have a distinct credibility and different closeness to the predigital media.
In this period of coexistence, we must define the scope and complementarity between different media.
Corporate reputation can move from advertising to conversation on socialmedia and socialnetworks. Examples of misused image motivated crisis out of organizations.
Successfully managed cases have strengthened organizational reputation.
Reputation requires consistency and completeness: it requires some conditions in the organizations ( private or public), for example, in economic, laboral, enviromental involvement...
It seems be the time of open organizations. But not all companies or institutions, can be 2.0: is not a universal model, isn't perfect and not fo any future project.
The others count in personal and organizational balance with their differences, but in a conversation and a shared recognition that allows for a while and for the successive organizational members or staff of a project.
How manage then all these personal, corporate or institutional images in social networks and digital media?
- efore the discussion of communications (12-29 of November) we have prepared a series of online workshops that will be published progressively.
Do you want to take part in it?
